37-year-old Xiao Zhan: The idol discussed on the Internet and his decade of transformation
In the past 10 days, 37-year-old Xiao Zhan has once again become the focus of hot discussions across the Internet. From film and television works to commercial endorsements, from fan interaction to social welfare, this top idol's every move has attracted widespread attention. This article will use structured data to sort out Xiao Zhan’s recent hot topics and show his multi-faceted charm as an actor, singer and public figure.
1. Popularity ranking of film and television works
| Title of the work | type | Discussion volume (10,000) | Hot searches |
|---|---|---|---|
| "The Sea in Dreams" | TV drama | 125.6 | 8 |
| "Yu Gu Yao" | Online drama | 98.3 | 5 |
| "The Legend of the Condor Heroes: The Greatest Man" | Movie | 76.2 | 12 |
It can be seen from the data that although "The Legend of the Condor Heroes: The Greatest Man" starring Xiao Zhan has not been released yet, it is the most popular and has been on the hot search list 12 times, which shows that the audience's expectations are overwhelming.
2. Analysis of commercial endorsement data
| Brand Name | Category | Official announcement date | Weibo interaction volume (10,000) |
|---|---|---|---|
| TOD'S | Luxury goods | 2023-08-15 | 342.8 |
| Sumida River Coffee | Fast consumer goods | 2023-08-10 | 215.4 |
| JD.com | E-commerce platform | 2023-08-05 | 498.6 |
The commercial value of 37-year-old Xiao Zhan continues to rise, and the number of interactions endorsed by JD.com's Weibo is nearly 5 million, setting a new record for the recent interaction of artists' single Weibo.
3. Social influence events
On August 12, the "Spring Bree Plan" charity event spontaneously organized by Xiao Zhan fans became a hot topic, with a total donation of more than 2 million yuan to fund the education of girls in poor areas. This is the fourth consecutive year that Xiao Zhan fans have carried out this charity project.
On August 18, Xiao Zhan Studio issued a statement calling on fans to pursue stars rationally and refuse illegitimate behavior. The number of readings on related topics exceeded 300 million, showing the social responsibility of mature idols.
4. Ten years of transformation: From talent show idols to powerful actors
2023 coincides with the tenth anniversary of Xiao Zhan’s debut. Data comparison display:
| index | 2013 | 2023 | Growth multiple |
|---|---|---|---|
| Number of followers on Weibo | 50,000 | 31 million | 620 |
| Film and television works | 0 pieces | 12 pieces | - |
| Commercial endorsement | 1 | 28 | 28 |
From the data, it can be seen that 37-year-old Xiao Zhan has completed his gorgeous turn from a newcomer to a top star. What is even more commendable is that while maintaining his popularity, he continues to hone his acting skills, and his recent performance in "The Sea in Dreams" has won unanimous praise from the industry.
5. Future Outlook
According to industry insiders, Xiao Zhan will launch a solo concert in the second half of the year, and there are two movies to be released. At the age of 37, he is steadily moving towards the goal of an all-round artist.
Xiao Zhan’s growth trajectory proves that traffic and strength can coexist. In this era of accelerated idol updates and iterations, he spent ten years completing the transformation from "a flash in the pan" to "evergreen". This may be the greatest inspiration given to us by the 37-year-old Xiao Zhan.
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