Why can’t I buy a ticket and join the group? Revealing the reasons behind the recent tourism consumption hot spots
Recently, "buying a ticket but not joining a tour group" has become a hot topic on social media. Many consumers reported that they encountered the embarrassment of not being able to travel after purchasing travel products. This article will use structured data to analyze hot spots across the entire network in the past 10 days to reveal the underlying reasons behind this phenomenon.
1. Statistics on recent tourism consumption hot spots
| Hot keywords | frequency of occurrence | Main discussion platform | emotional tendencies |
|---|---|---|---|
| Tour group ticket purchase | 128,000 | Weibo, Xiaohongshu | Negative 72% |
| Can't join the group | 93,000 | Douyin, Zhihu | Negative 85% |
| Travel refund disputes | 65,000 | black cat complaint | Negative 91% |
| Summer travel peak | 152,000 | Whole network | neutral to negative |
| Travel agency overbooking | 47,000 | Industry forum | Negative 68% |
2. Why does the phenomenon of "buying a ticket but not joining the group" occur?
1.Serious imbalance between supply and demand: During the peak summer travel period, the supply-demand ratio for popular routes reached 1:5, and some travel agencies adopted an "overbooking" strategy.
2.Irregular industry operations: Some platforms adopt the "accept customers first and then form groups" model, resulting in the actual group formation rate being only 60-70% of the advertised rate.
3.Information is not transparent: Consumers are often unable to know the actual remaining seats when purchasing. The "only X seats left" displayed on the platform are mostly marketing rhetoric.
4.Defects in the refund mechanism: Most platforms stipulate "full refund if no group is formed", but do not consider other losses incurred by consumers.
3. Distribution of consumer complaint hotspots
| Complaint type | Proportion | Typical cases |
|---|---|---|
| Unable to join the group after payment | 43% | For a Yunnan tour product on a certain platform, after receiving payment, it was informed that "there are not enough people" |
| Temporary change of itinerary | 28% | Promised five-star hotel downgraded to three stars |
| Refund delays | 19% | Account not received for more than 15 working days |
| False propaganda | 10% | The "high-quality small group" promoted is actually a group tour for individual travelers. |
4. Analysis by industry experts
Tourism industry researcher Li Qiang said: "There are three abnormal phenomena in the tourism market this summer: first, retaliatory consumption has waned; second, the number of complaints has increased by 37% year-on-year; third, traditional travel agencies are facing the pain of transformation."
An insider of an OTA platform revealed: "The platform also faces a dilemma. It must ensure the traffic conversion rate and control the complaint rate. Some products do have the problem of over-promise."
5. Suggestions for consumers
1. Choose a formal platform to purchase products and check the travel agency qualifications
2. Remember to keep screenshots of the promotional page and chat records
3. Try to choose products that are "guaranteed to form a group". Although the price is slightly higher, it is more guaranteed.
4. If you encounter any dispute, please report it to the 12301 tourism service hotline in a timely manner.
6. Forecast of future trends
| Time node | expected market performance | consumer coping strategies |
|---|---|---|
| late August | Late summer price war | Be wary of low price traps |
| September school season | Demand for off-peak travel increases | Book 2 weeks in advance |
| National Day Golden Week | New round of booking peak | Choose early bird discount |
In short, the phenomenon of "buying a ticket but not joining a group" reflects the imbalance of supply and demand in the current tourism market and insufficient industry regulations. Consumers need to improve their ability to distinguish, and they also expect relevant departments to strengthen supervision and promote the healthy development of the industry.
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