What jeans are most popular this year? Analysis of popular trends across the network
As 2023 comes to an end, jeans are once again a trend in the fashion circle. By analyzing hot search data, e-commerce platform sales and social media discussions in the past 10 days, we have sorted out the most popular jeans styles and matching trends this year. The following is a detailed data report:
| Ranking | Jeans type | Hot search index | Celebrity delivery case | Core features |
|---|---|---|---|---|
| 1 | bootcut jeans | 9.8/10 | Yang Mi, Yu Shuxin | 70s retro style + modern slim tailoring |
| 2 | Low waist wide leg style | 9.5/10 | All members of Blackpink | Y2K millennium trend is back |
| 3 | Distressed style | 8.7/10 | Wang Hedi, Yi Yang Qianxi | Street style + artistic holes |
| 4 | high waist straight pants | 8.3/10 | Liu Wen, Zhou Yutong | A versatile tool for commuting |
| 5 | Tie-dye gradient style | 7.9/10 | Song Yanfei, Ouyang Nana | Personalized art design |
1. Bootcut jeans top the list
Data shows that the search volume for boot-cut pants has surged 240% in the past 10 days, among which"Tight at the top and wide at the bottom"The cut can not only modify the shape of the legs, but also can be paired with thick-soled shoes to lengthen the proportions. There are over 120,000 Xiaohongshu-related notes, and the Douyin topic #微拉jeans has been viewed 320 million times.
2. The low-waist trend returns strongly
With the resurgence of the Millennial aesthetic, low-rise designs are back in fashion. It is worth noting that low-waisted pants are commonly used this seasonSoft denim fabric(such as LYCRA® blended fabrics) to improve comfort, and the weekly sales of related items of fast fashion brands such as ZARA exceeded 50,000 pieces.
| brand | Hot model | price range | Popular colors |
|---|---|---|---|
| Levi's | 725 high waist and slightly flared | 899-1299 yuan | classic blue/charcoal black |
| UR | WG39 low waist wide legs | 299-399 yuan | distressed white/grey pink |
| MO&Co. | Hole straight series | 799-1199 yuan | Ink blue/splash ink style |
3. Insights into consumer behavior
According to e-commerce platform data, jeans purchase shows three major characteristics:1)Women aged 25-35 account for 68%2)Significant multi-functional requirements (need to take into account both work and leisure)3)As awareness of environmental protection increases, 37% of consumers will pay attention to recycled cotton materials.
4. Matching suggestions
Fashion blogger @阿子’s outfit diary suggestions:"It is recommended to wear micro-boot pants with a short top. For low-waisted pants, pay attention to the waistline decoration. For ripped pants, it is best to choose a partially damaged design to avoid looking cheap."In addition, this season’s jeans andknitted vest,leather beltThe combination is the most popular.
5. Forecast of future trends
Industry analysts point out that early 2024 will see theTwo major new trends: 1) Smart temperature-controlled jeans (patented) 2) Adjustable waist design. Levi's has revealed that it is testing a concept model with built-in flexible sensors.
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