How much does a bouquet of roses cost? ——10-day hot topics and market trend analysis
Recently, rose prices have become one of the hot topics on social platforms and e-commerce. As festivals, seasons and supply and demand change, the price of rose bouquets fluctuates significantly. This article combines hot data on the entire network for nearly 10 days to analyze the current market conditions for you.
1. Top 5 hot searches on roses on the entire network
| Ranking | Topic keywords | Search volume (10,000) | Main Platforms |
|---|---|---|---|
| 1 | Chinese Valentine's rose price | 285 | Weibo/Tiktok |
| 2 | Yunnan flowers wholesale price | 176 | Baidu/Xiaohongshu |
| 3 | Immortal Flowers and Flowers | 92 | Zhihu/B site |
| 4 | Recommended rose variety | 87 | Taobao/Pinduoduo |
| 5 | DIY Rose Bouquet Tutorial | 65 | TikTok/Quick Shou |
2. Comparison of rose bouquet prices in August 2023
| type | Dot number | Average price of offline flower shops (yuan) | Average price of e-commerce platforms (yuan) | Wholesale price (yuan/double) |
|---|---|---|---|---|
| Red rose | 11 flowers | 128-198 | 88-158 | 2.5-4.0 |
| Champagne Rose | 19 flowers | 168-258 | 128-208 | 3.0-5.5 |
| Blue Demon | 9 flowers | 228-328 | 188-288 | 8.0-12.0 |
| Mixed bouquets | 33 flowers | 298-498 | 238-398 | - |
3. Three core factors affecting prices
1.Festive effect: The price of roses generally rose by 30%-50% around the Chinese Valentine's Day, and some high-end varieties rose by 80%.
2.Origin fluctuations: Due to the weather, rose production in the main production areas in Yunnan fell by 15% year-on-year, and wholesale prices rose by 22% year-on-year.
3.Packaging cost: Internet celebrity gift box packaging (including light strips/greeting cards/ribbons) will increase the total cost by 40-100 yuan
4. Consumer purchasing behavior data
| Purchase Channel | Percentage | Average customer unit price (yuan) | Popular Styles |
|---|---|---|---|
| Local flower shop | 42% | 186 | 11 red rose gift boxes |
| Takeaway Platform | 28% | 158 | 9 mixed-match bouquets |
| E-commerce platform | 25% | 132 | 19 champagne roses |
| Wholesale Market | 5% | 75 | 50 wholesale packages |
5. Expert purchasing suggestions
1.Time selection: Avoid holiday peaks, and purchase 3-5 days in advance to save 20%-30% of the cost
2.Channel selection: Urgently choose local flower shops, choose e-commerce platforms for planning purchases, and directly contact Yunnan's origin for batch demand
3.Variety selection: Corolla red roses are the most cost-effective, and the price of imported Ecuadorian roses is 3-5 times that of domestic products
6. Future price trend forecast
According to data from the China Flower Association, a new wave of sales peak will be seen in the opening season of September, and rose prices are expected to remain at high levels. Consumers are advised to pay attention to the price fluctuation window period in the week before "Teacher's Day", and some flower shops will launch early booking discounts.
(Note: The data statistics cycle in this article is from August 15 to 25, 2023, and the data sources include public data and industry reports on platforms such as Weibo, Douyin, Taobao, and Pinduoduo)
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