Which brand of AR toys is good? Full analysis of popular AR toy brands in 2024
With the rapid development of augmented reality (AR) technology, AR toys have become the new favorite of children and technology enthusiasts. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze the most popular AR toy brands currently on the market, and provide structured data comparison to help you make a wise choice.
1. Top 5 popular AR toy brands in 2024

| Ranking | brand | Representative products | price range | core technology |
|---|---|---|---|---|
| 1 | LEGO | LEGO Hidden Side Series | ¥200-¥1500 | AR game + physical building blocks |
| 2 | Osmo | Osmo Genius Kit | ¥400-¥1000 | iPad mirror technology |
| 3 | Anki | Anki Overdrive | ¥600-¥2000 | AI racing battle |
| 4 | Merge Cube | Merge EDU Kit | ¥200-¥800 | Holographic projection learning |
| 5 | Sphero | Sphero Mini | ¥300-¥1200 | programmable robot |
2. Comparison of core advantages of each brand
| brand | age appropriate | educational value | interactivity | User rating (5-point scale) |
|---|---|---|---|---|
| LEGO | 7-14 years old | Creativity cultivation | high | 4.8 |
| Osmo | 5-12 years old | STEAM education | extremely high | 4.9 |
| Anki | 8 years and above | AI enlightenment | high | 4.5 |
| Merge Cube | 6-16 years old | science education | in | 4.3 |
| Sphero | 8 years and above | Programming learning | high | 4.7 |
3. Five key factors when purchasing AR toys
1.educational value: Good AR toys should be both entertaining and educational, like Osmo’s math games and Sphero’s programming features.
2.Hardware compatibility: Check whether the toy is compatible with your smart device. Some products require a specific model of tablet or mobile phone.
3.security: Choose toys with non-toxic materials and rounded corners to avoid small parts that may cause danger to young children.
4.Content update frequency: Continuously updated AR content can maintain children’s long-term interest, such as LEGO’s regular launch of new levels.
5.Price and value for money: Choose based on budget, high-priced products usually have richer gameplay and longer service life.
4. AR toy industry trends in 2024
1.Educational AR toys explode in growth: Recent data shows that sales of educational AR toys increased by 65% year-on-year, making them the first choice for parents.
2.Multi-person interaction function is popular: AR toys that support 2-4 people playing at the same time are more popular and meet family interaction needs.
3.Deep integration of AI technology: The new generation of AR toys begins to integrate AI technologies such as ChatGPT to realize intelligent conversation functions.
4.Environmentally friendly materials become standard: 85% of new AR toys use recyclable materials, responding to the concept of sustainable development.
5. Selection of real user reviews
| brand | Positive points | Bad review points |
|---|---|---|
| LEGO | The perfect combination of physical + digital, children are still not tired of playing it for 3 months | Some AR scenes load slowly |
| Osmo | Mathematics games are cleverly designed and children’s scores are significantly improved | Requires larger surface space for operation |
| Sphero | Programming teaching is step-by-step, suitable for children with no basic knowledge | Short battery life |
Conclusion:When choosing AR toys, it is recommended to give priority to your child’s age, interests, and educational needs. Currently, LEGO and Osmo have the best overall performance on the market, and families pursuing a sense of technology can pay attention to Anki's latest AI products. As technology advances, AR toys will bring more surprising experiences and deserve continued attention.
check the details
check the details